In the category “Breeding of the year”, the Viola Cool Wave Golden Yellow has won the coveted TASPO Award 2013. The Cool Wave Golden Yellow is bred by PamAmerican Seed (www.panamseed.com) and distributed by Florensis.
Viola Cool Wave Golden Yellow stands out for its large flowers combined with a very good branching and beautiful hanging plant habit with excellent garden performance. Cool Wave with its powerful colours, flowers unusually long under all circumstances. Cool Wave brings new and exciting possibilities for the use of pansies.
Florensis comes with Cool Wave Golden Yellow with a new way of thinking about varieties: This colour also has, like the other Viola Cool Wave sisters, the mentioned specific variety advantages – these should however be looked at throughout the whole market, to present them from the grower to the retailer as desirable and even as indispensable.
A „one-piece“ planning – from the breeding through culture and retail right up to consumer needs – leads to varieties which prosper in the competition.
Cool Wave aims at the commercial success of horticulture by implementing and serving the user’s lifestyle.
According to the new, forward-looking and integral variety philosophy of Florensis, Cool Wave pansies go far beyond botanical and genetic characteristics. Florensis introduced Cool Wave, because it meets in an inimitable and integrated way the requirements of growers and retail as well as the customers’ demand for lifestyle. Hobby gardeners will meet this novelty not only in form of merchandising, PR and advertisements, but also increasingly via new media like Facebook, Twitter, YouTube and Pinterest and thereby Cool Wave is omnipresent.
We thank our clients and partners for their great cooperation and look forward to the future!