• FLORENSIS CONTINUES ACTIVITIES PRES-TIGE PLANTS

    Per 14th July 2014 Florensis in Hendrik-Ido-Ambacht, The Netherlands, is continuing part of the activities of the former Pres-Tige Plants B.V. in De Lier. Florensis strengthens this way her market position and further specialization in among others the segment Begonia, Lavandula and eco herbs. The production will be continued at the present locations of Pres-Tige Plants B.V. in De Lier and Poeldijk.

    For further information you can contact Marck Strik, director Sales and Product Management at Florensis, via telephone number: +31 78 – 6233200.

    Florensis welcomes all relations of Pres-Tige Plants. We look forward to a good and long lasting cooperation.

    Flower Trials 2014

    FT2014

    From 10 till 13 June 2014 Florensis was the perfect international place to enjoy colourful and exciting plants and to spend time in a relaxing way. The complete outdoor area of Florensis was transferred into camping ‘Fleuropa … At home in Europe’. More than 1500 international growers, traders and retailers passed by the different caravans, tents, gardens and even a swimming pool decorated with the novelties and family darlings of the Florensis assortment.

    Thank you for your visit during the Flower Trials 2014!

    Our newest design of one of the Mol transport trucks

    fl1fl2

    Nucleus stock in Ethiopia

    EthiopieThe nucleus stock department in Ethiopia is almost completed. Florensis Ethiopia takes 8500 m2 nucleus stock space into operation in order to be able to fully provide her production capacity with 100% clean material.
    Previously this was done at our location in Hendrik-ido-Ambacht in the Netherlands

    Winners Cabaret Night Out!

    Winnaars Cabaret ENG

    PrimeTime

    PrimetimeENG

    IPM 2014

    During the IPM 2014 in Essen, we have received many visitors at our stand. We would like to thank everyone for visiting our Florensis booth.

    This year the main focus of our stand was on our cheerful Calibrachoa CabaretTM; our sunny Pelargonium Toscana® (in collaboration with our partner P. v.d. Haak) and our easy Primula PrimeTime.

    Furthermore, you could enjoy the beautiful Eustoma FleurElisa of Florensis Cut Flowers and the tasty La Sélection du Chef® series of Graines Voltz.

    Next year we hope to welcome you again at our stand at IPM 2015 in Essen.

    IPM-Sfeer

    Cool Wave® Golden Yellow wins Taspo Award 2013

    In the category “Breeding of the year”, the Viola Cool Wave Golden Yellow has won the coveted TASPO Award 2013. The Cool Wave Golden Yellow is bred by PamAmerican Seed (www.panamseed.com) and distributed by Florensis.

    Viola Cool Wave Golden Yellow stands out for its large flowers combined with a very good branching and beautiful hanging plant habit with excellent garden performance. Cool Wave with its powerful colours, flowers unusually long under all circumstances. Cool Wave brings new and exciting possibilities for the use of pansies.

    Taspoweb

    Florensis comes with Cool Wave Golden Yellow with a new way of thinking about varieties: This colour also has, like the other Viola Cool Wave sisters, the mentioned specific variety advantages – these should however be looked at throughout the whole market, to present them from the grower to the retailer as desirable and even as indispensable.

    A „one-piece“ planning – from the breeding through culture and retail right up to consumer needs – leads to varieties which prosper in the competition.

    Cool Wave aims at the commercial success of horticulture by implementing and serving the user’s lifestyle.

    According to the new, forward-looking and integral variety philosophy of Florensis, Cool Wave pansies go far beyond botanical and genetic characteristics. Florensis introduced Cool Wave, because it meets in an inimitable and integrated way the requirements of growers and retail as well as the customers’ demand for lifestyle. Hobby gardeners will meet this novelty not only in form of merchandising, PR and advertisements, but also increasingly via new media like Facebook, Twitter, YouTube and Pinterest and thereby Cool Wave is omnipresent.

    We thank our clients and partners for their great cooperation and look forward to the future!

    FloraHolland Trade Fair 2013

    Trad-Fair

    Last week Florensis was a first-time exhibitor during the Trade Fair in Aalsmeer (Netherlands) and the first impressions were very positive. The visitors were relaxed and enjoyed themselves. Florensis presented two products, Pelargonium Toscana® and Calibrachoa CabaretTM. The Traide Fair visitors got a sneak preview of IPM 2014.

    Toscana Pelargonium

    In the beginning of November a small group of Belgium growers were invited by Toscana pelargonium to visit the production location of Florensis in Kenya. At this location the production of unrooted and rooted cuttings of our Toscana pelargonium takes place amongst other things.

    Website Toscana

    Toscana® offers

    reliable and high quality varieties

    with modern & bright colours

    Toscana for a successful season

    • Trendy colours and varieties

    • Uniform products of high quality

    • Attractive presentation

    • For hanging baskets and window boxes

    • Strong plants with excellent garden performance

     

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