Florensis has been providing professional growers with excellent plant propagation material and solutions since 1941. The company’s extensive line of plants propagated from both seed and cuttings responds closely to growers’ preferences and consists of summer-flowering annuals, Viola, Primula, biennial and perennial crops and pot plants such as Cyclamen. Through our network of partners, we also supply market-leading starting material on the market for the production of such crops as Pelargonium, Gerbera and Primula.
Florensis Cut Flowers B.V., located in Rijsenhout, The Netherlands, specialises in raising young plants from seed for cut flower production, its main crops being Lisianthus and Matthiola. Its recent acquisition of H.A. van Klink & Zn. B.V. has made Florensis Cut Flowers (FCF) a market leader in this segment.
Florensis (previously known as Hamer) was founded in 1941 and initially specialised in selling packaged flower seed. During the mid-70s, the company expanded its activities by starting to sell young plants in seed boxes. When the company developed its own nursery covering approximately 7000 m² in 1986, it could start managing part of the seedling production in polystyrene trays itself. Since then, Florensis has enjoyed very rapid growth; the greenhouses it owns in Europe and Africa now cover 45 ha. And another 23 ha are devoted to contract production!
Since 2000, Hamer and its agents have been operating under the trade name of Florensis, the purpose of the name change being to support the company’s strategy of promoting its operations within the European market. The name is based on two Latin words, flora and sis. Combined, they can be interpreted as ‘flowering together’.
Since 2006, Florensis has been supplying its products in the hard blue plastic trays it developed itself. These reusable trays have made a tremendous impact on the entire production process. Florensis can now provide its customers with even better products and service.
Since 2009, Florensis has been collaborating closely with the Ball Horticultural Company in the U.S., a global leader in the field of genetics, production and marketing. Included in this collaboration was the acquisition of Ball Deutschland in Germany and Ball Holland. Ball Ducrettet, located in France, was also acquired and immediately integrated into Graines Voltz, a company that had already been a strategic partner for Florensis’ operations in France since 1997. This partnership between Ball and Florensis has clearly been a win-win situation for both organisations. As a result of this affiliation and Florensis’ own breeding efforts, the gene pool available from Florensis is unrivalled.
Florensis’ head office and primary production location covering 11 ha is situated in Hendrik Ido Ambacht, The Netherlands. During the peak of the spring season, the company also rents around 16 ha of greenhouse space from local producers of young vegetable plants. For these growers the season when their greenhouses are in full use occurs at the opposite time in the year, this makes them perfect partners for Florensis when it comes to producing premium starting material. Quality and cultivation professionals from Florensis direct the production at all these locations. Florensis now produces a total of more than 900 million young plants a year!
Florensis’ own breeding activities are conducted at various locations. The company now focuses these efforts on vegetatively propagated varieties. Products such as Gaura ‘Gaudi’, Petunia ‘Viva’, Gaillardia ‘Gallo’, Salvia ‘Sensation’, Sedum ‘Colorfall’ and many others have been bred at Florensis’ breeding location in Quedlinburg, Germany. Due to the recent acquisition of Silze Jungpflanzen, Florensis now owns the rights to market first-class Pelargonium and New Guinea Impatiens varieties. Further development and breeding of these two crops will begin in Hendrik Ido Ambacht, The Netherlands in October 2012. The breeding of Primula (cultivars include Sphinx, Luxor, Salome and Cairo) is conducted at a separate specialised location. Florensis’ close collaboration with the ornamental plant industry’s most respected breeders has resulted in a very strong line of products. This product line, excellent delivery reliability and a long track record as a highly trusted supplier make Florensis a leader in its market.
The company’s three locations in other countries – Kenya, Ethiopia and Portugal – make a major contribution to the production of unrooted cuttings (URC). Large-scaled contract production is also conducted in Israel and Spain.
In addition to young plants, Florensis also supplies seed and unrooted cuttings. When it comes to the sale of young plants, Florensis focuses mainly on the European market and has its own sales offices in the Netherlands, Belgium and Germany; a joint venture in Great Britain; and agents in Italy, France, Switzerland, Austria, Hungary, Poland and Scandinavia.