At Florensis, we always want to serve our customers with the right product for the right time of the year. Therefore, we have developed several Dianthus series to make sure you do not miss any opportunity to help your customers find the right gift for those special days when they want to surprise their loved ones. Read on because we will show you exactly how you can use our Dianthus concepts.
For the rebranding of Dianthus, we started brainstorming how we could present Dianthus in this digital age. The brainstorming session started with Davinci and took us from the well-known book Davinci Code to 'cracking the code' with a digital combination. This is how we came up with the new name for our series: The Dianthus Code.A series that is ready for the future, in which digitalisation is here to stay.
"Send your lover a Dianthus with a secret message that ends with XOXO"
In the Dianthus Code series, we have a special pink colour that flowers very early and under the right growing conditions it can even be sold on the market for Valentine's Day. When you send your lover a message it almost always ends with XOXO, which stands for hugs and kisses. XOXO is an informal term used to express sincerity, faith, love or a good friendship at the end of a digital message.
The branding of XOXO shows that you can send your loved ones a special message. Not only on Valentine's Day but for example International Women's day or year-round, whenever you want.
Not only for Valentine's Day but also for Mother's Day or for any other special day you want to surprise your loved one, we offer a special gift for you; our Dianthus Flutterburst. This Dianthus has a unique flower pattern that you will not easily forget. Our Flutterburst is winter hardy and comes back every year. The person you give it to will always think of you when the plant starts flowering again. Besides, Flutterburst comes in a 360 Circular pot made of 100% recyclable material, which makes it even better!
Dianthus Aztec Star®
This Dianthus owes its name to its star-shaped dark magenta eye above silver grey compact leaves. It is a striking hardy perennial with delicate light magenta single flowers. Aztec has a delicious clove fragrance and many flowers and blooms from spring to autumn. A label with a star shape and a matching pot makes it even more attractive to buy! Also check out our photo database to complete your other POS material.
Looking back at FlowerTrials®
Watch the video and feel the atmosphere of our Florensis FlowerTrials show. Welcome to the afterparty!Read more
Trials bring the future
In this blog we give an insight in the day-to-day jobs of our Trial coordinators; Kaat Knevels, Tessa Hoogenraad and Judith Cort Rovira.Read more
How we create the FlowerTrials®
Many colleagues help out on our "planting days". We asked some of them a few questions.Read more
Behind the scenes at the production locations of Florensis
Curious about what's going on at our production sites? General Managers Eddy Verbeek, Filipe Braga and Olaf Kunert will update you.Read more
Happy Anniversary! 20-year history of Toscana
This year we celebrate 20 years of Toscana. In an interview with Leo Hoogendoorn, we take you along in the history of the brand.Read more
This is how Toscana Pelargonium captures your heart
Toscana is not only a region in Italy, but also a lifestyle. Read on if you want to know how the brand story came about.Read more