Florensis is an innovative, second-generation family business from Hendrik-Ido-Ambacht (Netherlands), founded in 1941 under the name Hamer Bloemzaden. The company has a proven track record worldwide as breeder and as supplier of starting material for professional growers.With 2,000 dedicated and highly-skilled employees from the Netherlands, Europe and far beyond, Florensis produces over 1 billion young plants from seed, cuttings and tissue culture every year.

Towards 2025 Florensis wants to be the most reliable, innovative and sustainable breeder and propagator. We will realize our vision by focusing on our people, on service, innovation, reliability and sustainability.

We are a reliable partner focused on quality in everything we do by staying integer, acting responsible and always being personal. Florensis is your partner in continuity and stability.


Florensis has sales offices in the Netherlands (Hendrik-Ido-Ambacht), Belgium (Sint-Amands), Germany (Weeze), Italy (Lazzate), Poland (Warsaw) and Switzerland (Thun). Through agents Florensis supplies young plants (plugs), all over the world.
Florensis has special cultivation facilities for the production of unrooted cuttings and seeds. These are based in Ethiopia, Kenya and Portugal and are essential to maintain the highest quality level. Young plant production takes place in the Netherlands at own facilities and at professional partners. Florensis has established a reputation for high delivery reliability of young plants, which always come in the familiar blue Florensis tray. 

Product range
Florensis offer growers an unrivalled assortment range of annuals, perennials, pot plants, primulas, pansies and violas in more than 3,000 different flower and plant varieties. All these cultivars are produced to the highest possible level of quality, come in dazzling colour variations and are grown using highly innovative and sustainable methods. We also know how to market these products successfully. This is our strength.
In addition, Florensis also supplies young plants for cut flowers worldwide through Florensis Cut Flowers in Rijsenhout (Netherlands)

Florensis Cut Flowers (FCF)
FCF is Europe’s largest supplier of cut flower young plants from seed. We supply our customers with more than 300 million young plants a year.

FCF emerged in 2009 when Florensis acquired Ball Holland. The pot and bedding plant activities subsequently moved to Hendrik-Ido-Ambacht and FCF was launched in Rijsenhout where it specializes in the cultivation of seed propagated young plants for cut flower production.

Since 2009 our commitment to deliver the highest quality products has led to investments in supplemental lighting and in sorting and selection machinery for young plants. We have also installed greenhouse cooling to guarantee the best possible climate for cultivating Lisianthus during the summer period. After all, what applies to all Florensis products applies here too: we want to supply our customers with the very best products. That’s why, besides our own personal commitment, we also work with a large number of highly reputable suppliers and other breeders when it comes to breeding and selection. And all with our goal in mind: to give our customers the best possible product!