Very Peri is the new colour of the year 2022. What does colour say to our emotions? And how can we apply this in the horticultural sector? How we interpret colours often has to do with our culture and the situation we find ourselves in. For example, in England green is associated with jealousy. In Germany, on the other hand, yellow is the colour of jealousy. We often associate red with love, but in a certain situation red can mean danger. Nevertheless, there are general findings about colour and emotions. The following colours are the most popular in the horticultural sector.
Purple is a colour that stands for mystery and spirituality. It boosts your imagination and makes you feel creative. It is also a colour for royalty and wealth. Light purple is often used in beauty products because of its calm appearance. Give a plant with purple flowers to somebody when you want to express admiration for his or her accomplishments or important life event.
Blue is seen as a stable and most favourite colour. It makes you feel safe and secure because it causes your body to produce calming chemicals. Blue can also bring emotions of spirituality. On the other hand too much blue can make you feel ‘blue’: cold and lonely. Using light blue can cause a more friendly feeling and gives a personal touch. Plants with blue flowers should be given when you want to express trust, honesty, loyalty, or sympathy. Give our blue Salvia Mysty as a gift of sympathy.
Pink is a romantic, cute and sensitive colour. It evokes tender, charming feelings and represents femininity. Looking for a pink plant? In our photo database you can search on colour so you can easily find the right picture for you. Pink plants are the perfect romantic gift to give to someone you want to charm. Let our Pink Dianthus Code charm you!
"Blue is seen as a stable and most favourite colour”
Red is an extreme colour that can give opposite emotions. It’s an energizing colour in both ways. It can give emotions of warmth, love and passion, like Petunia Amore™, but also emotions of anger and fear. It can increase your heart rate because it can overwhelm you. So always use it in a moderate way! When we give plants with red flowers as a gift, we communicate strong romantic emotions such as love and passion.
Yellow is a spontaneous and happy colour. We associate it with the sun. It makes you feel hopeful and joyful. It is also very energetic and grabs your attention in a comforting way. But use it as an accent colour otherwise it can be overwhelming. You give plants with yellow flowers as a sign of friendship or whenever you want to cheer up somebody, like our Yellow Echinacea Sombrero®.
Green stands for health and new beginnings, but also for wealth. It is an optimistic and fresh colour. Looking at green colours make you feel relaxed and calm. You give plants with lots of green as a gift when you want to wish someone wellness, health, or good fortune.
What does colour do in our Florensis logo?
Our Florensis logo consists of three colours: light Blue, Light Purple and Light Green.
Light Blue stands for personal, stability and friendliness.
Light Purple stands for creativity and calmness.
Light Green stands for innovation and health.
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