The New Blues

The New Blues takes a traditional product and makes it more suitable for consumers because of its by its more compacted habit and flower performance. Products that fit into the innovative New Blues concept are Geranium Bloom Me Away, Veronica Anniversary, Perovskia Bluesette and Salvia Mirage™ Blue. All products must be insect-friendly, season extenders, drought tolerant and winter hardy.

Especially for shops with a more limited space, we developed a matching New Blues branding kit so that retailers can get maximum in-store exposure. By making a mixed trolley combination with other innovative blue flowered plants, Florensis offers a higher value for multiple products, instead of just one high quality product that may not be recognised at the point of sale. You can request POS material like labels and banners for CC trolleys. For advice or a personalised offer please contact your Florensis representative.